Unsere Gesundheit ist unser höchstes Gut: Dies wird nicht zuletzt in Zeiten der Pandemie immer deutlicher. Daher ist es wichtig, diese zu fördern und zu schützen – und zwar auf der ganzen Welt! Besonders der boomende Gesundheitsmarkt Nordafrikas bietet viele Chancen. Nicht ohne Grund wird das Potential der Region bereits von vielenRead more
Kaum zu glauben, aber wahr: Corona begleitet unseren Alltag nun schon seit über einem Jahr! Bei all den Ängsten, Einschränkungen und Diskussionen fällt es manchmal schwer, sich auf das Positive zu besinnen. Und doch birgt jede Krise Chancen!
Picture of the delegation trip in June 2019
Greatly inspired by a very succesful delegation trip to Nigeria in June 2019, our CEO Philip Okito wrote this afro-optimistic and very comprehensive article about the potential of the Nigerian healthcare market. When you have finished reading this article, you will know:
how foreignRead more
If a company wants to export its products abroad or even open a sales office in the target country, the task is not only to find suitable local contacts that can sustainably support the market entry, but also to master bureaucratic hurdles. For medical products and devices in particular, theseRead more
In order to successfully build up business activities in a foreign country and to establish them on a long-term basis, it is very important to know and accept the cultural conditions and to apply them to the best of one’s knowledge and belief. In addition, there are also certain guidelinesRead more
Every country and every culture has its own specific characteristics, which can differ greatly from one another in international comparison. While Germany, for example, is characterized by the Prussian virtues of punctuality, order and diligence, in other countries polite manners and respect for one another’s faces play a much greaterRead more
Inform yourself about the destination country, the market conditions and above all about the local culture
Without an understanding of the current economic and political situation, the state of the healthcare system and fundamental problems in the target country, it is not possible to make an appropriate assessment of existing potential.Read more
Without a trustworthy local partner a successful market entry is almost impossible. This applies especially for Nigeria, where foreign companies willing to do business must be represented by a locally registered, authorized Nigerian agent.
Despite the fact that both local business partners and representatives of authorities are very interested in businessRead more
The current Corona crisis has mayor implications on all of our lives not only privately but also business wise. Our export consultant Matthias Brandt has conducted an Interview with Sunday, our local partner in Nigeria. Watch the video and find out what the two experts have to say about theRead more
“The country is so big, the healthcare system so poor and the opportunities so many.” (Philip Okito, CEO, trAIDe Health)
Nigeria, Africa’s emerging giant still suffers of growing pains
Nigeria has the biggest black population in the world with approximately 200 Mio. people. Today, every 6th African is Nigerian. The growth rateRead more